Roseville residents love living in Roseville. That’s the sentiment summed up in a 2016 telephone survey of 400 randomly selected Roseville residents.
The survey was conducted by prominent professional polling firm The Morris Leatherman Company between April 22 and May 6.
Responses to quality of life indicators were exceptional, with 99 percent of residents rating their quality of life as either “excellent” or “good.” In fact, a very high 46 percent deem it “excellent.”
“The overall positive rating is at the top of suburban communities, while the “excellent” rating remains among the top five communities in the metropolitan area,” Morris Leatherman reported in its executive summary of the survey results.
Ninety-five percent of residents think things in Roseville are generally headed in the “right direction,” with 91 percent of the sample reporting that the general sense of community in the City of Roseville is “very strong” or “somewhat strong.”
When it comes to city services, satisfaction among residents was also high. The mean approval rating is 90.4 percent, a significant 4.1 percent increase over the 2014 survey. When only residents holding opinions are considered, the mean score jumps to 94.6 percent, well within the top 10 percent of ratings in the Metropolitan Area.
More than 95 percent rate police protection, fire protection, emergency medical services, drainage and flood control, building inspections, and code enforcement as “excellent” or “good.” Between 90 and 94 percent favorably rate sewer and water, animal control, snow plowing, trail and pathway plowing in neighborhoods, and pathway repair and maintenance in the parks.
The only trend-breaking exception was street repair and maintenance, which 81 percent rank as either “excellent” or “good.” Still, that 81 percent ranking for streets is 16 percent higher than the average metro community.
Respondents give the Mayor and City Council a job approval rating of 93 percent, up five percent in two years, and a disapproval rating of only four percent. The almost 23-to-one approval-to-disapproval rating of the Mayor and City Council remains among the top ratings in the metropolitan area suburbs.
Residents also looked favorably on City staff, awarding a job approval rating of 97 percent and a disapproval rating of only two percent. Both the absolute level of approval and the 49-to-one ratio of approval-to-disapproval are also among the top Metropolitan Area suburbs.
According to the survey, the key issue facing leadership moving forward is addressing perceptions about “rising crime,” particularly “youth crimes and vandalism,” “break-ins and theft from automobiles,” and “drugs.”
Property tax levels have diminished as a secondary concern, but their level is still a limiting factor for City leadership. However, residents report a willingness to increase property taxes to maintain city services at their current level.
Survey responses were gathered by professional interviewers by phone. The average interview took 22 minutes. All respondents interviewed were adult residents of the City of Roseville. In general, random samples such as this yield results within ± 5.0 percent in 95 out of 100 cases.
Visit the Community Survey page to review the complete survey and responses from residents, read the executive summary, check out Morris Leatherman’s Powerpoint presentation, or watch video of the presentation.